United Methodist Communications has launched a new advertising campaign aimed at reassuring churchgoers as the denomination struggles to define itself.
“'The Movement Continues' emphasizes our calling,” reads the headline of a press release that says the campaign “seeks to inspire church members and leaders to feel encouraged, assured and hopeful about the future of the denomination.”
The release quotes Dan Krause, chief executive of UMCom, as saying, “This campaign is an important reminder that the church will continue in our mission no matter how it might be structured or what the outcome of the 2019 Special Session may be.”
The special called General Conference, Feb. 23-26 of this year, will consider a plan for resolving the decades-old dispute over human sexuality.
The ads use a series of verbs – among them “pray,” “build,” and “heal” – to focus attention on how we respond to God’s call. They appear online, in various church publications, and will be on view at the event venue for the 2019 Special Session in St. Louis.
A website, “The Movement Continues,” has been launched at UMC.org/movement to serve as companion to the advertising. It houses stories and videos of United Methodists responding to their own calls, along with information about United Methodists’ Wesleyan heritage.
There are local church resources as well, including downloadable versions of the ads that are formatted for use in social media, as web banners, and in church bulletins. Visit http://www.UMC.org/movement and click on "download free resources."
Read press release here.