Guest Readiness Readdressed in Screencast Series, ‘I Saw the Signs’

May 23, 2019

In April and May, the California-Nevada Conference’s Healthy Church Initiative sponsored several workshops on “Guest Readiness,” led by Jason Moore of Midnight Oil Productions, at different locations within the conference. If you missed them – or attended and would like to build on what you learned – United Methodist Communications (UMCom) is offering a series of online screencasts (podcasts with visuals) on the topic.
“I’ve wondered where I’ll end up,” Dr. Kim Pope-Seiberling said, relating her personal experience of staring at elevator button panels connecting building floors to garage floors.
“In this age of navigational apps, it’s impossibly frustrating when the IRL (in real life) world still gets us lost.”
With her husband, Eric, Pope-Seiberling (at right) has created a three-part screencast titled, “I Saw the Signs,” that focuses on how to make “enduringly effective” church signs.
The first episode delineates five subject areas: Visibility, accuracy, clarity, legibility, and size. Watch it here. 
The Pope-Seiberling duo combines church and secular practices for developing church growth strategies. Kim has been a pastor of growing churches in urban, suburban, and rural settings for more than 17 years, helping turn around churches after years of decline. Eric brings to the table 18 years of corporate strategy and marketing experience working with many Fortune 200 companies and working for the church at the local, conference, and general church levels to help drive change.
Together, they sponsor a website with various other podcasts at that contains information on Guest Readiness and Welcoming, as well as: Communication Strategy and Design, Growth Strategy Roadmap, Vision and Mission Development, and Church and Community Assessment. 
“We believe all churches can grow,” Pope-Seiberling says. “Whether your church has 20 people or 2,000 people, every church is uniquely called by God to reach the lost and connect them with a living Christ.”
For more information on future educational opportunities from Cal-Nevada's Healthy Church Initiative, contact Craig Brown, executive director of Congregational Development, at or 916-374-1532.