UM Communications Recognized for Creative Excellence
December 01, 2011
Malaria Documentary Wins Highest Awards in International Competition
NASHVILLE, Tenn. — Three MarCom awards have been awarded to United Methodist Communications by the Association of Marketing and Communications Professionals for documentaries produced by the agency: A Killer in the Dark: An Extraordinary Effort to Combat Malaria and Dreamer.
"To be recognized for the quality of our work is rewarding," said the Rev. Larry Hollon, chief executive of United Methodist Communications. "But more importantly, the awards turn the spotlight on two very important issues that are the focus of these documentaries – malaria and immigration. We hope to send the message that we need to care more and do more."
The international awards competition recognizes outstanding creative achievement by marketing and communications professionals. The Platinum Award is presented to those judged to be among the most outstanding among the more than 6,000 entries in the 2011 competition. A Killer in the Dark garnered two top honors for Video/Nonprofit and Script/Nonprofit.
The documentary, which appeared on many NBC affiliates earlier this year, was created to increase awareness and action against malaria, a disease that kills a child in Africa every 45 seconds. Hosted by actress Pauley Perrette, the documentary chronicles the daily struggle against malaria that people in Africa face every day. It also highlights the community-based efforts underway to fight malaria through Imagine No Malaria, an initiative of The United Methodist Church that aims to eliminate death and suffering from malaria by 2015.
United Methodist Communications also received a Gold Award for Dreamer, a video project produced by United Methodist Productions and the General Board of Church and Society. It features the story of Mercedes Gonzales, a DREAM act-eligible student who was arrested for being in the U.S. without documentation.
MarCom is one of the oldest, largest, and most respected competitions in the creative industry. Winners were selected from more than 200 categories in the following forms of media and communication efforts: marketing, publications, marketing/promotion, public service/pro bono, creativity and electronic/interactive. Approximately 18 percent of entries won the Platinum Award, the organization's top honor.