Imagine No Malaria Video Debuts in Times Square

April 28, 2011

Message brings attention to malaria issue, calls for mobile donations by text

 NASHVILLE, Tenn. – Right now, in the heart of New York City, a message of need is being broadcast to the more than 1.5 million people who pass through Times Square every day.
Imagine No Malaria, a ministry of The United Methodist Church, is airing a video message to underscore the urgent need to fight a disease which claims nearly a million lives each year.
"The video links malaria's tragic toll with our ability to make an impact by [simply] using a mobile device to make a donation," says the Rev. Larry Hollon, general secretary of United Methodist Communications. "It's truly an amazing opportunity to save a life with something as simple as a text message."
The 15-second video, which will be broadcast hourly through July 5, 2011, informs viewers that although malaria kills a child in Africa every 45 seconds, it only takes 45 seconds to make a life-saving donation via text message. A $10 donation can be given by sending a text message with the word "MALARIA" to 27722. Standard messaging and data rates may apply.
"We are thrilled to share a message in Times Square that raises awareness about malaria," Hollon says. "What better place to raise awareness and money to save lives than the busiest intersection in the world?" (Read What Would Jesus Do (About Malaria)? – a blog post by the Rev. Larry Hollon on the Huffington Post website.)
Imagine No Malaria Mobile App Available for Android Devices
High-tech solution repels mosquitoes, raises funds
On World Malaria Day, April 25, The United Methodist Church's Imagine No Malaria campaign used technology in a different way to fight mosquitoes – with the launch of a new mobile application that keeps mosquitoes away and also raises funds for the fight against malaria.
The new mobile app repels mosquitoes using sound instead of spray. When used, the application emits three different high-pitched frequencies that serve as a deterrent for mosquitoes. Available for download on the Android platform at a cost of 99 cents, 70-percent of the proceeds benefit the fight against malaria in Africa. In addition, the app provides information about malaria, and a link to for those who wish to donate to the cause.
The Imagine No Malaria app was developed by Pico Brothers in conjunction with Ad Hope.
About Imagine No Malaria
Imagine No Malaria is an extraordinary ministry of the people of The United Methodist Church to eliminate death and suffering from malaria in Africa by 2015. With a goal of raising $75 million to improve health infrastructure and empower a sustainable victory over the disease, Imagine No Malaria is our opportunity to rethink how we reach beyond our church, opening doors to those who need it most. For more information, visit