FRESH Film Screening This Saturday at Community UMC, Half Moon Bay

September 09, 2010

Community United Methodist Church in Half Moon Bay, California is one of the sponsors of a daylong FRESH event which will culminate with a film screening, this Saturday, September 11.

Movie-goers are encouraged to start their day FRESH with a visit to the Coastside Farmers' Market from 9 a.m. to 1 p.m., to take advantage of deals on fresh, organic, locally-grown and -produced food.
The first-ever Coastside Farmers' Market Community Pot-Luck will follow, beginning at 6 p.m. at CUMC. The community is invited to take along a dish to share – but you're also welcome to simply go to sample and vote for your favorite creation of the evening.
At 7:30 p.m. at CUMC, The Visionary Edge* will present a sneak preview screening of the new documentary FRESH: New Thinking About What We’re Eating. The film will be introduced by the director, via Skype. A panel discussion, updating everyone on what's being done to create a more sustainable food future locally, will wrap up the evening.
FRESH celebrates the farmers, thinkers and business people across America who are re-inventing our food system. Each has witnessed the rapid transformation of our agriculture into an industrial model, and confronted the consequences: food contamination, environmental pollution, depletion of natural resources, and morbid obesity. The film offers a practical vision of the possible by profiling these heroes who are forging healthier, sustainable alternatives.
Among several main characters, FRESH features urban farmer and activist Will Allen (left), the recipient of MacArthur's 2008 Genius Award; and sustainable farmer and entrepreneur Joel Salatin, made famous by Michael Pollan's book, The Omnivore's Dilemma.
Film director ana Sofia joanes [sic] states, "FRESH portrays a movement that is happening in America and worldwide. The alternative food market is the fastest growing market in the United States, even though it still makes up a minuscule percentage of the food economy."
Suggested donation for the film portion of the evening: $12 in advance, $16 at the door. However, no one will be turned away for lack of funds. (Conversely, if you are able to do a "pay it forward" donation of $20 per person or more, it will help to make such films accessible to everyone.) For advance tickets call 650.207.3440 or email
All proceeds from the evening will benefit The HEAL Project – a Coastside-grown, hands on, California-academic-standards-science-based curriculum and comprehensive set of programs that focus on Health, Environment, Agriculture and Learning. (Developed by a diverse group of community members, the award-winning HEAL Project has delivered 3,245 hours of instruction and guided activities to more than 3,200 students.)
Babysitting will be provided for the film at $5 per child, with a 24-hour advance reservation: Call 650.207.3440.
Community United Methodist Church is located at 777 Miramontes (at Johnston), Half Moon Bay, CA 94019. (Visit the church's webpage and map your route through Google Maps.)
*Located in Half Moon Bay, The Visionary Edge produces events to inform, inspire, and empower us all to create a wiser, sustainable, and more compassionate world.