Q&A:'We Have To Change How We Reach People'
The church's communications agency must engage its audiences - especially young people - with relevant messages, states Larry Hollon in his blog, Church, Culture and Media. In a Q&A, Hollon explains how United Methodist Communications is using new media and making other changes as it seeks to relate more directly to people's lives. "This agency is an expression of a global community, of a global church," he says. "… We have to stay ahead of the curve and be as interactive as we can in order to be of value to the church and to ensure the church has a presence and a voice in that interactivity."