Igniting Ministry – the advertising and welcoming arm of United Methodist Communications – would like feedback from Cal-Nevada churches as to how its most recent direct mail campaign performed.
Two postcards were mailed to select areas of the California-Nevada Annual Conference in August. One was a general “saturation” mailer, while the other was sent to new households. The postcards were sent just as more than two dozen churches in the Conference began tracking overall and first-time attendance through the Barna Group. The tracking, direct mail campaign, and a supporting flight of television commercials are intended to help churches fulfill their role as welcoming congregations.
If you have information that would help Igniting Ministry evaluate the success of the direct mail campaign, please contact Cate Monaghan at 916-374-1529 or firstname.lastname@example.org, or Jane Horstman at 916-374-1518 or email@example.com.
The Conference Communications Office did receive a call from someone in the Sacramento area who received one of the Igniting Ministry postcards. Although he has a different denominational background, he was intrigued by the “Open Hearts. Open Minds. Open Doors” message and wanted to know whether one of our churches would welcome his involvement. He is interested in fellowship, and has offered to teach a bridge class for seniors. In all likelihood he would not have contacted a United Methodist church had he not received the invitation.
How many people in your community are just waiting to be asked?
Churches, even if you are not participating in the tracking, we encourage you to request Igniting Ministry door hangers from the Communications Office, customize them with your information, and distribute them to the homes in your area. There’s no telling what the results will be!
We encourage you, also, to download the welcome/response card we’ve prepared for newcomers – which includes the option of providing feedback on line. Knowing how others see us is a wonderful resource toward helping us “be Jesus” to others.