How Open ARE the Doors of Your Church? Dare to Find out?

July 11, 2008

You’ve seen the slogan: “Open hearts. Open minds. Open doors.” It’s used as a public invitation, issued via various media, including television – but it’s also a challenge for our churches: to be intentional about embracing a lifestyle of welcoming of all people.

How’s that going at your church?
For the past four years, the California-Nevada Annual Conference has partnered with Igniting Ministry, the denomination’s Advertising and Welcoming Ministry at United Methodist Communications, to implement “Radical Hospitality” and help track its impact. Now it’s time for the final evaluation.
We’re asking churches to track and report overall attendance and the number of first-time guests during August, September, and October. We also want to know how they found you: whether through TV, postcards, doorhangers, or some other means. To help you solicit the information, Igniting Ministry has created a response card for newcomers that you may download here and print for immediate use. Download FRONT           BACK
And to help you tell those newcomers about you, there’s a welcoming brochure that you may download and customize for your church.
In addition, the Conference Communications Office has created an online Newcomer Evaluation Form that guests may use in place of the traditional response card. We’ve added a link to the online evaluation on the response card itself.
At Annual Conference Session in June, we offered free doorhangers with the theme “Share your Gifts” and a space to promote your church’s ministries. The doorhangers have a short survey on the back, asking the people of your community about ministries they’d like to see the church offer. If you did not pick up doorhangers at the Communications Commission booth, please let us know and we will ship four packs to you free of charge. (Contact Jane Horstman at or 916-374-1518.) See example: Front    Back
A national television advertising campaign, along with direct mail postcards (being sent out by Igniting Ministry in selected tracking areas of our conference), will support your efforts of personal invitation and community service to reach your community.
What are we asking you to do? In addition to tracking overall attendance and newcomers to your church in August, September, and October:
  1. Make sure to receive your free doorhangers and plan how you will distribute them to friends, relatives, associates, and neighbors (FRAN) in your community. (They’re available on a first-come, first-served basis, so get them early before they’re all gone!)
  2. Plan a special “Open House” activity during September. Igniting Ministry encourages all churches to get ready for guests and to be intentional about welcoming newcomers each September. You may want to have a picnic or concert on the church lawn. Or you could do a community clean-up day and invite the neighborhood to help you. Be creative! And be sure to include events for teens, as well as adults. Look for more “Open House” ideas at
  3. Work toward becoming a Certified Welcoming Congregation. More than 720 churches around the country have attained this status. By focusing on important welcoming activities, such as improving church signage, having a welcome center, and training the congregation to practice “Radical Hospitality,” many churches have seen tremendous growth – in spiritual fruitfulness and also in people attending the church. Get started by downloading the certification checklist at  
The 2007 tracking study conducted by The Barna Group showed both the highest advertising awareness levels (30% of people surveyed remembered seeing United Methodist advertising last year) and the highest willingness to visit a United Methodist Church (54% of people surveyed in 2007 said they’d be willing to visit one of our churches) since 2001. As this partnership draws to a close with the end of this quadrennium, we hope that you will take advantage of the last big, “radical” push in conjunction with our final tracking season.
Are you willing to share in this partnership? If so, please let us know that you will participate by contacting Cate Monaghan at 916-374-1529, or Jane Horstman at 916-374-1518, by Tuesday, July 15.
If you have questions please feel free to contact your Conference Communications Office (as specified above) or Igniting Ministry at 877-281-6535.