TV strengthened with Internet ads
Igniting Ministry is pursuing an Internet advertising strategy to reach a 22-44 year old demographic – focusing on six strategic geographic target areas – which can become the model for a broader strategy.
The television and welcoming ministry of The United Methodist Church, Igniting Ministry has been testing different media platforms to see which can compliment its national television advertising and strengthen its campaigns.
For the eight weeks that began August 20, The United Methodist Church is advertising across sites including Yahoo.com, eHarmony, Beliefnet, and About.com. Placement strategies range from display ads to rich media to polling, and provide links to UnitedMethodist.org and the website’s Find-a-church search.